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§ Templates library

WhatsApp message
templates.

A free, copy-ready library of 26+ WhatsApp Business templates — for marketing campaigns, transactional updates, and authentication OTPs on the Official WhatsApp Cloud API. Pick a category, copy the body, swap the variables, and submit to Meta from your Neon Orbit dashboard.

marketingwelcome_offer

Welcome new subscriber

Hi {{1}} 👋

Welcome to {{2}}! As a thank you, here's a 10% off code for your first order: *{{3}}*

Valid for 7 days. Happy shopping!
Shop nowView catalogue
marketingabandoned_cart

Recover abandoned carts

Hi {{1}}, you left some items in your cart at {{2}} 🛒

Complete your order in the next 24 hours and get free shipping with code *{{3}}*.
Resume checkout
marketingflash_sale

Flash sale announcement

🔥 Flash sale at {{1}}!

Up to 50% off on {{2}} — today only. Don't miss out.
Shop the sale
marketingback_in_stock

Back in stock alert

Good news {{1}} — *{{2}}* is back in stock! Grab yours before it sells out again.
Buy now
marketingloyalty_reward

Loyalty milestone

Hey {{1}}, you've unlocked {{2}} loyalty points! 🎉

Redeem them at checkout or save them for a bigger reward.
View rewards
marketingevent_invite

Event invitation

Hi {{1}}, you're invited to *{{2}}* on {{3}} at {{4}}.

RSVP below — we'd love to see you there.
RSVP yesMaybe
marketingnew_product_launch

Product launch

Meet *{{1}}* — our newest {{2}}.

Be one of the first to try it: launch price ends {{3}}.
See details
marketingreferral_invite

Referral program

Hi {{1}}, refer a friend to {{2}} and you both get ₹{{3}} off your next order.

Share your code: *{{4}}*
Share now
marketingfestive_offer

Festive campaign

Happy {{1}} from all of us at {{2}} 🪔

Enjoy {{3}}% off everything until {{4}}.
Shop festive
marketingwin_back

Win-back campaign

We miss you, {{1}} 💛

Here's {{2}}% off to welcome you back to {{3}}. Code: *{{4}}*
Use my code
utilityorder_confirmation

Order placed

Hi {{1}}, your order *#{{2}}* is confirmed ✅

Total: ₹{{3}}
Expected delivery: {{4}}

We'll text you when it ships.
Track order
utilityorder_shipped

Shipping update

Good news {{1}} — your order *#{{2}}* has been shipped 📦

Tracking: {{3}}
Carrier: {{4}}
Track shipment
utilityout_for_delivery

Out for delivery

Hi {{1}}, your order *#{{2}}* is out for delivery today 🚚

Our partner {{3}} will reach you between {{4}}.
RescheduleContact rider
utilitydelivered_feedback

Delivered + feedback

Hi {{1}}, your order *#{{2}}* has been delivered. Hope you love it! 💛

Tell us how we did — it takes 30 seconds.
Leave a review
utilityappointment_reminder

Appointment reminder

Reminder: your appointment at {{1}} is on {{2}} at {{3}}.

Reply *YES* to confirm or *RESCHEDULE* to change the time.
ConfirmReschedule
utilitypayment_received

Payment confirmation

Hi {{1}}, we've received your payment of ₹{{2}} for invoice *#{{3}}*. Thank you!

A receipt has been emailed to you.
Download receipt
utilitypayment_reminder

Payment reminder

Hi {{1}}, this is a friendly reminder that invoice *#{{2}}* of ₹{{3}} is due on {{4}}.
Pay now
utilitybooking_confirmed

Booking confirmation

Your booking at {{1}} is confirmed ✅

Date: {{2}}
Guests: {{3}}
Reference: *{{4}}*
View booking
utilitysupport_ticket_update

Support ticket update

Hi {{1}}, your support ticket *#{{2}}* has been updated.

Status: {{3}}
Last update: {{4}}
View ticket
utilitykyc_pending

KYC reminder

Hi {{1}}, your KYC for {{2}} is still pending. Complete it in under 2 minutes to keep your account active.
Finish KYC
utilitysubscription_renewed

Subscription renewal

Hi {{1}}, your {{2}} subscription has been renewed for ₹{{3}} until {{4}}.
Manage plan
utilityshipment_delayed

Delay notification

Hi {{1}}, we're sorry — your order *#{{2}}* is delayed. New ETA: {{3}}.

We've added ₹{{4}} of store credit to your account.
Contact support
authenticationlogin_otp

Login OTP

{{1}} is your verification code. For your security, do not share this code.
authenticationsignup_otp

Signup OTP

Your {{1}} signup code is {{2}}. It expires in 10 minutes.
authenticationpassword_reset

Password reset

Use code {{1}} to reset your {{2}} password. Don't share this code with anyone.
authenticationtransaction_otp

Transaction OTP

{{1}} is your OTP to authorise a transaction of ₹{{2}} on {{3}}. Valid for 5 minutes.
§ How they work

Getting templates approved by Meta

01

Pick a category

Marketing, Utility or Authentication. Wrong category is the #1 reason for rejection.

02

Write with variables

Use {{1}}, {{2}} for dynamic values. Keep it under 1024 characters; add a footer and buttons if needed.

03

Submit & send

Submit via the Neon Orbit dashboard. Once approved (usually minutes), trigger it from the API or a campaign.

§ FAQ

WhatsApp templates FAQ

What is a WhatsApp message template?+

A WhatsApp message template is a pre-approved message format you submit to Meta and then send through the Official WhatsApp Business API. Templates are required any time you message a customer outside the 24-hour service window — for promotions, transactional updates or one-time passwords.

How long does WhatsApp template approval take?+

Most utility and authentication templates are approved within minutes. Marketing templates can take a few hours. Rejected templates come back with a reason — fix the copy or category and resubmit.

What are the WhatsApp template categories?+

Meta supports three: Marketing (offers, announcements, abandoned carts), Utility (transactional updates tied to a user action — orders, payments, appointments) and Authentication (one-time passwords). Choosing the right category matters — wrong-category templates get rejected and are priced differently.

Can I include variables and buttons in WhatsApp templates?+

Yes. Use {{1}}, {{2}}, etc. as placeholders for dynamic values such as name, order ID or OTP. You can also add up to 10 buttons (quick reply or call-to-action) and a footer of up to 60 characters.

Can I send WhatsApp templates without an API provider?+

No — templates are an Official WhatsApp Business API feature and require a Meta-verified BSP (Business Solution Provider). Neon Orbit is a verified BSP and handles template submission, approval and sending for you.

Need a template approved fast?

Our team will draft, submit and troubleshoot WhatsApp templates for you — usually approved the same day.

Chat with us